Online Business

How To Create Your Own Information Product

information product

The Internet opens up great money-making opportunities just waiting to be tapped into. It has never been easier to generate money from your skills and ideas with a powerful platform that can allow you to penetrate the global market, all without the need to leave the comforts of your home.

If you are enamored with the idea of becoming an entrepreneur, or maybe you are already one, how about becoming an ‘infopreneur’ and gain financial freedom by living off multiple income streams? You have probably read a lot of success stories of ordinary individuals who have made it big, selling different types of information in various formats. Why settle on reading and hearing all these stories when you can actually make it happen for yourself?

While many people have managed to make their own fortune from taking advantage of great opportunities online, millions out there don’t have a clue what they are actually missing out on. The mere fact that you are reading this post means you are about to discover the highly rewarding industry of selling information products.

Information Marketing

Information marketing is the art of packaging information in different formats with the goal of presenting a solution to a specific problem for a target audience. Information products can be presented in a form of ebooks, video tutorials, software applications, membership sites and so much more. But more than just delivering information, best selling information products deliver real, important value to its users.

You will not only need to learn the basics of creating information products, but you also have to gain knowledge on how to strategically position your product to a specific target market and be able to present real value to generate interest and increase conversion rates.

Information marketing is surely one of the most rewarding businesses available today, with very little or no money needed to get started. Does this sound appealing to you? Then now is the time to claim your success!

However, while the rewards of your work can be highly gratifying, the industry is fraught with serious competition. In order to succeed and rake serious in money, you will need all the help you can get and an ultimate resource to get you started and help you hit the ground running as you take a plunge into this lucrative industry.

business blueprint

The information explosion that has taken over the world through the availability of the Internet is truly a mixed blessing, and it comes with the following benefits and drawbacks:

  • People have ready access to information but do not have enough time to read it.
  • There are so many types of information competing of attention.
  • There is an increasing number of competition selling low-cost information products.

So while the rewards may be great and lucrative for some, the competition is stiffer than ever before. The best way to tackle this challenge is to do your homework and learn about the industry as much as you can. This will help you decide which particular niche to target, how to best position your products and what is the most effective way to present it.

Different Types of Information Products

First things first, what are the options available to you when it comes to selling information products? Below are the most popular and highly in demand information products in the market today.


Ebooks or electronic/digital books are easily the most common and in demand type of information products available today. This is probably because it is the easiest and cheapest for of information product to can sell and buy. There are so many ebooks available on the market today, covering every imaginable topic and catering to different audience.

If you have a flair for writing or you feel you can be able to share expert advice and information on a specific field, you can consider creating your own ebook and sell it in the market. But of course, not any ebook will do. You will want to come up with one that will best appeal to your target audience. Here are the popular ones for your reference.

How To Information

This type of ebook offers important assistance on learning a new skill, enhance existing knowledge or provide an innovative approach to doing certain things. It can cover different topics such as cars, bookkeeping, playing the piano, cooking, learning a new language, attracting women and so much more.

If you plan on creating a how-to ebook, you should first take time to study your target audience and find out what are the most significant concerns, issues, and problems. Then create content that will be able to provide a solution to that problem. In order to do that, you will need to conduct extensive study on your market and determine how you can effectively position your information product to be regarded as the ultimate solution to the problem.

Making Money Info

Another type of ebook is one that is geared towards offering information on how to make money. This ebook for one is an example of that kind of information product. Most people, if not all are always interested in new ways of generating new income streams, especially in view of the difficult and unstable economy.

If you have discovered how to make it big and rake in serious amount of money doing something, then you might want to write about it and share your expertise.

Money Saving Info

Aside from making money, people are generally interested on how to save money. Well, it actually makes total sense, right? No matter how much money you make, you will eventually exhaust your resources, sooner or later.

With so many people facing debt problems, debt issues, every penny counts – which means, an ebook on saving one, whether it is on learning how to get better gas mileage or maximizing grocery coupons, can prove to be highly interesting.

Health & Fitness

With the growing prevalence of fatal and life-altering diseases, a lot of people have grown more concerned about their health and general well-being.

This type of ebook covers various topics such as weight loss, natural remedies and muscle gain. Through the years, there will always be a great market for these information products.

Self Help & Personal Development

These type of ebooks focus on providing relationship advice, such as dealing with a divorce or getting back an ex. There have been a growing demand for books that tackle gaining self confidence, dealing with stress, and becoming a better person.

Training & Skills Improvement

Whether people are genuinely interested in acquiring a new skill or trying to save money by doing things on their own, more and more people seek online resources on enhancing knowledge and improving a certain skill. This may include Photoshop tutorials or the basics of knitting.

Travel & Lifestyle Guides

There will always be a constant demand for books that provide information on a certain area, city or country. If you are confident you will be able to provide valuable information on a certain place, why not create an ebook to provide information and insider knowledge about the place focusing on specific topics, tourists and visitors are most likely interested to know.

Video Tutorials

Another type of information product that you can sell are video tutorials, which of course, provides information, depending on the particular topic you want to pursue. If you plan on offering training courses, video formats are highly recommended so you can demonstrate/discuss every step for your audience to see and observe.

If your demonstration involves navigating around the web or certain software, a screencasting software can be used to record every cursor action. A lot of people prefer video tutorials over written ones as it is easier to understand and it comes with better visual appeal, which is ideal for people who prefer watching instead of reading. Of course, there is also the fact that people can play and replay video tutorials whenever they need to.

Online Courses

This is a high-end information product that is essentially a course or a training program segmented into modules. In order to create one, you will need to come up with a general theme that can help solve a specific problem or teach clients about something that they are genuinely interested of knowing.

The structure of online courses can greatly vary, depending on the topic and scope. These are typically offered live or can be delivered via email. It is recommended to stick to 8 lessons/modules or possibly lesser than that since according to studies the average attention space will start to wane after 6 to 8 lessons.

Membership Sites

As the name suggests, you can basically make money by setting up a membership site and attract users to sign up. Membership sites are not to be considered a passive income stream as it can require constant work and interaction.

This is perhaps a viable venue to make money as it is one of the most overlooked income opportunity and a well known lucrative business model.

Software Development

Among the different forms of information products, software development is the most expensive one that will require a significant investment. However, if you have a certain idea or concept that is designed to respond to a need or provide a solution to a problem, you can potentially hit a goldmine. Truth is, there is so much money that can be made in software development.

Some people would say, “I’m not technical” or I don’t know a thing about programming” but the thing is, the highly successful people who raked in millions of dollars off software products are not programmers but businessmen, with brilliant ideas who relentlessly pursued great, innovative ideas.

So these are the top money making channels for selling information products. At this point, you may think to yourself, “I don’t think I can pursue any of these” and come up with a number of reasons such as “I don’t know how to write or code” or ” I don’t have any brilliant ideas to sell”, well, think again.

Money does not grow on trees and nothing comes for free these days. If you are keen on gaining that financial freedom, whether you’re preparing for retirement or looking for a means to get out of the corporate rat race, i highly recommend to go through the free “7 Steps To Freedom” blueprint. Discover how you can make a living online through strategic planning and innovative thinking.

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2 thoughts on “How To Create Your Own Information Product”

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