Essentially, convincing others to visit a particular site, download a specific app, or purchase a certain product all comes down to Internet marketing.
Whether a business or individual decides to hire a certain person or small group of people, those within the Internet marketing field usually consists of those with backgrounds in either business or even the IT department.
However, with the rise of technology, marketing and programmers have merged to form growth hackers, who expand businesses quicker than ever before.
Internet marketing no longer requires long hours in stuffy classrooms or in the back of crowded offices. Instead, the basics can be learned from simply being an avid Internet user. All the degrees in the world will not really help if individuals hate spending time on a computer.
Great examples of individuals who have the potential to become successful in growth hacking include those who truly enjoy being on up-and-coming social media channels, those who are business-minded, those who enjoy buying and selling online, and individuals who enjoy blogging and creating videos. These examples of hands on experience quickly help newcomers rise above the rest.
Building A Portfolio
When entering the world of growth hacking, one of the initial factors to consider would be to build a portfolio. When building a portfolio, there are several aspects to consider, but the main idea is to feature your best and most relevant work.
This comes into play when applying to a particul job or simply preparing a portfolio to extend to other professionals. Ideally, the is to focus on a marketing portfolio to sell yourself through both past examples and promise of future excellence in a chosen field.
In addition to establishing a reputable portfolio, Internet marketers who wish to become growth hackers also need to find a specific niche to focus on. There are many methods and techniques to consider when searching for a niche to enter, and most experts recommend focusing on a niche where the party involved already show interest.
In addition to learning the ins and outs of a particular subject, it is also important to use the benefits of long tail keywords, which focuses on several small units rather than one large or overly popular unit or product.
After understanding the initial aspects of a reputable portfolio and locating a specific niche to focus on, there are four methods of success to begin the preliminary steps of growth hacking.
Four Methods Of Success
Among these four methods, businesses must first establish relationships with their potential customers in order to create lasting wealth. The other methods are direct response copywriting and content marketing, both of which are key to learning the ins and outs of growth marketing.
True growth hackers understand that going viral is no accident, but rather, it is an engineered response to tactical and analytical growth. Growth hackers actually have the ability to make users want to spread the word about their business or product by aking for favors that do not seem like favors. This collaboration will specifically discuss methods used by daily deal giants like Groupon for example.
The Scientific Method
Whithin the realm of a growth hacker, it’s important to remember that these individuals only focus on actionable, realistic goals. These goals are then highly scrutinized using top-notch analytics, where strengths are leveraged and weaknesses are assessed to find optimal results.
Much like the scientific method, growth hackers begin with a hypothesis and continue to analyze and re-attempt experiments in order to find the best answers for ever-expanding growth in business.
In order to truly hack growth, you must completely understand the mindset of the consumer. Imagine those visiting a site as a filter or funnel. Growth hackers invite all sorts of visitors to the site, but then filter these individuals until they find which ones are capable and willing to make a purchase, sign up for a mailing list or reach other profitable material.
Growth Hacking Pull Tactics
From the initial beginning to the final point of checkout, growth hackers make sure nothing is left on the table in terms of profit or growth.
Once the filter has been properly analyzed, it can then be dissected. The funnel begins with the expanded open mouth, where all visitors are invited to be pulled in by various levels of enticement.
These types of pull tactics include everything from free materials to prizes and invite users to come in from their own free will. Gaining visitors is not an accident and growth hackers understand how to properly entice, incentivize, and make a sale.
Growth Hacking Push Tactics
In addition to pull methods, there are also push tactics, which will be discussed in greater detail throughout the blog. These push tactics are different in that they go after the consumer rather than sit back and wait for a visitor to stop by.
These methods can best be summarized as an ad playing before a video on a website like YouTube for example. While these methods are both effective, neither is quite as effective as the possibilities that exist within the product method.
Growth Hacking Product Tactics
Product tactics are types of growth where users are actually using the inface when sharing the message of a product or service. This would include all social media channels such as Facebook, Instagram, Twitter and LinkedIn.
Essentially, these types of products sell themselves in the respect that your friends need to be on the same type of service or plan in order to communicate and exist within the world of that particular social plane.